Sol Levine, artist and writer, created U Beat Their Butts because most Teens don't know just how targeted they are by the tobacco companies.

He knows there's a cigarette with a gunsite
aimed right at Teens' lungs.

Three Teens he grew up with got hooked on Nicoteen. Brother sam died of emphysema because he couldn't quit. Sister Gloria lives on oxygen in a nursing home because she couldn't quit. Brother Alan can't quit even knowing what happened to his brother and sister.

U Beat Their Butts was designed to help backfire tobacco companies' plans to render lifetimes of profits from yet another generation of Teens' health, energy, and potential.